Customers choose us because we are the most value-creating supplier. We create sustainable values through our products and services andthrough our ability to think innovatively.

Our mission is to create the conditions for long-term profitability and growth. We do this by daring to think new and focus on the big picture rather than short-term gains.



  • We dare to be first and to do things differently – even if it is uncomfortable.
  • We do not complicate matters but choose natural and effective solutions.


  • We are honest with ourselves, with our customers and our suppliers.
  • We are straight, clear, and consistent. We take initiatives and prioritize action and results.
  • we make a mistake, we start again and do it right. Directly.


  • We do not make things more complicated than they need to be.
  • It should be easy and fun to work with us and we always keep our promises.